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Posts Tagged ‘promotion

“There’s many a bestseller that could have been prevented by a good teacher”*…

 

bestseller

 

In November, Donald Trump Jr.’s Triggered hit number one on the New York Times bestsellers list—with an asterisk. Or more accurately, a dagger (†). This is the first time many people noticed this dagger and learned that it means the NYT believes the book has made it onto the list with the help of bulk purchases. It is, however, far from the first book to do this.

In fact, his father helped pioneer the practice among business people.

According to former Trump executive Jack O’Donnell in his 1991 book Trumped, the Trump organization purchased tens of thousands of copies of the Art of the Deal upon its release in 1987. They put copies of the book on pillows during turn-down service. He also pressured his executives to buy 4,000 or more copies of the book each.

Though Trump helped to bring the idea mainstream, he was following in some authors’ footsteps from a decade earlier. Some of the first books known to make the list with the help of bulk purchases were Jacqueline Susann’s 1966 Valley of the Dolls and Wayne Dyer’s 1976 Your Erroneous ZonesThe list started in 1931, so there are probably authors who used this method we’ll never know about.

For those unaware of how bestseller lists work, here’s a primer…

The business of literature: “A History of Buying Books onto the Best Seller List.”

[Image above: source]

* Flannery O’Connor

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As we rethink rankings, we might recall that it was on this date in 1936 that two masters of classic noir fiction, Raymond Chandler and Dashiell Hammett, met for the first and only time.  The occasion was a Black Mask magazine dinner in Los Angeles, at which the two were among the ten pulp writers (plus an editor) attending.  In the event photo below, both are standing: Chandler is smoking a pipe; Hammett, the tallest, is farthest right.

Black Mask dinner source

 

Written by LW

January 11, 2020 at 1:01 am

“Cleanliness is next to Godliness”*…

 

Japan-laundromat-awards-2019-top-670x362

 

Around this time of year, a coveted prize is awarded within a niche industry in Japan: the Laundromat-of-the-Year-Award (pdf). It’s presented at an industry fair in Tokyo known as the International Coin-Operated Laundry EXPO where excellence in laundromats are recognized within 3 main categories. There’s a top prize, a prize for best design and a prize for best user experience…

Meet the honorees: “Winners of Japan’s 2019 Laundromat of the Year Award.”

* John Wesley

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As we pre-soak, we might recall that it was on this date in 1934 that the Maytag company produced the first “Maytag Toy Racer,” a one-passenger automobile sold mainly to Maytag dealers, who raced them to promote the brand.  498 Maytag Toy Racers were built before production ended on December 1, 1941, and approximately 25 survivors have been located to date.

400px-Maytag_toy_racer source

 

Written by LW

October 11, 2019 at 1:01 am

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