(Roughly) Daily

Tis the season. Kathryn Jezer-Morton explores…

We are burrowed deep within cozy season on social media. It surrounds us in clouds of neutral-toned knits, it shrouds us in the steam of freshly-brewed hot drinks. Our socks encase our ankles with soulful seasonal droopiness. Our beanies threaten to envelop our entire heads in their snuggly embrace. We have a candle burning, we have a new book ready to crack. We are not getting up from this spot.

The momfluencers are big into representations of coziness, but this is one social media theme that it seems like everyone embraces. At the start of the season, I noticed that coziness was coming on with extra ferocity this year, although one never can be sure — seasons always seem so loud online. I can say for certainty that over the last year or so, coziness has become a powerful social media aesthetic, probably due to the pandemic and people being homebound.

Whatever the origins of the aesthetic of coziness online might be, it started out as a feeling, not a collection of objects. The aesthetic tries to conjure the feeling, and I have two questions: How well does it succeed, and why do we want that feeling so bad?..

Find out: “Is ‘cozy season’ a cry for help?,” from @KJezerMorton.

C.f. also: “It’s Decorative Gourd Season, Motherf**kers.”

* E.B. White

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As we settle in, we might recall that today is National Bundt Cake Day, an annual celebration on this date of the Bundt cake and the Bundt pan that makes it possible.

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