(Roughly) Daily

“Even bad coffee is better than no coffee at all”*…

 

Over his forty-year career, he has become a shaman of coffee. He’s known among third-wave coffee producers as a prophet of the terroir-focused, light-roast way of life, a man who gives three-hour PowerPoint presentations detailing every facet of the production process, and the rare boomer in a scene made up mostly of people who were either in grade school or not even born when George opened his first shop. People who have worked with him, or seen him speak, or run into him in Ethiopia or Guatemala (“at origin,” in coffee-world lingo), talk about his enthusiasm, his taste, his curiosity, his strong opinions on coffee processing. But mostly they talk about his pragmatically mystical conviction that a higher truth of coffee exists, and that we can figure out how to get to it…

The highly-caffeinated story of George Howell, the man responsible for third-wave coffee– and the Frappuccino: “The Coffee Shaman.”

* David Lynch

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As we take it black, we might recall that it was on this date in 1931 that the Dr. Miles Medicine Company of Elkhart, Indiana introduce Alka-Seltzer, an effervescent combination of aspirin for headache relief, fevers, and body pain and bi-carbonate of soda to neutralize acids and settle the stomach.  (Twenty years later, Miles introduced their “Speedy” mascot.)

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Written by LW

February 21, 2017 at 1:01 am

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