“There Are Two Typos Of People In This World: Those Who Can Edit And Those Who Can’t”*…
Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. In 2013, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)
Google, on the other hand, loves a good typing transposition: Harvard University researchers claim that the company earns about $497 million each year from people mistyping the names of popular websites and landing on “typosquatter” sites … which just happen to be littered with Google ads…
From a NSFW travel agency ad to “the most expensive hyphen in history”– “10 very costly typos.”
* Jarod Kintz
As we check our work, we might send carefully-edited birthday greetings to Samuel Langhorne Clemens, AKA Mark Twain; he was born on this date in 1835 in Florida, Missouri. One of the best-known writers and aphorists of his time and ours, his The Adventures of Huckleberry Finn is consistently cited as a (if not indeed the) Great American Novel, at the same time that it is equally consistently the target of censors who would ban it from school and public libraries… but not for sloppy editing or typos: Clemens began his career as a newspaper man– first as a typesetter, then as a reporter, where he honed his copy editing skills. And he carried those skills with him into the use of new technologies: he was the first author to submit a typewritten manuscript to his publisher.