“The test of civilization is its estimate of women”*…
The makers of Barbie seem to apologize A LOT for underestimating young women. This time the Internet’s buzzing over a pretty cringe-worthy Barbie book, “I Can Be A Computer Engineer,” published out of Random House.
Barbie is featured in the book as a stylishly pink-clad computer engineer that somehow breaks everything and doesn’t know how to code. She does draw puppies though. This lady hacker needs the help of two dudes named Steve and Brian to do the real programming work cuz she’s just, “creating design ideas.” Ha ha ha…what?
In another section, a supposedly intelligent engineer Barbie (who should be familiar enough with technology not to do this) puts her flash drive into Skipper’s laptop and accidentally infects it with a virus. Skipper didn’t back up her homework and loses all her files and music, too. Silly Barbie. The two then get into a pillow fight. A pillow fight! Of course. Because women actually do that.
Don’t worry, Steve and Brian are here to save everything.
All the outrage over this book caught Mattel’s attention. It’s no longer available on Amazon.
A blogger who writes for Disney, Pamela Ribon first wrote about “I Can Be A Computer Engineer,” after picking it up at a friend’s house and reading horrific page after page. The traffic from her blog was so intense that she republished the piece on Gizmodo last night. The social blew up and people took to the Twitters to let Mattel know what a lady hacker can accomplish…
Mattel has since apologized for this completely sexist garbage on it’s Facebook page, promising it won’t do it again:
The portrayal of Barbie in this specific story doesn’t reflect the Brand’s vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits. We apologize that this book didn’t reflect that belief. All Barbie titles moving forward will be written to inspire girl’s imaginations and portray an empowered Barbie character.
This is not the first time in Barbie’s more than half a century history something like this has happened. I clearly remember when Barbie held an aversion to math. Mattel released a Teen Talk Barbie back in 1992. The chattery doll would say things like, “Math class is tough,” and “I love shopping” right after, implying young girls would be better off skipping homework not suited for them…
More misogyny at “Mattel Pulls Sexist Barbie Book “I Can Be A Computer Engineer” Off Amazon.” Then, as a corrective, check out:”Barbie, Remixed: I (really!) can be a computer engineer.”
As we reaffirm our repugnance at Mattel, we might recall that it was on this date in 1654 that mathematician, physicist, inventor, writer and philosopher.Blaise Pascal had a carriage accident that changed his life: his horses bolted and plunged off a bridge, throwing into the roadway. He had just experienced the trials of his father, who’d broken his hip (at a time when such an injury was desperately serious and often fatal): while Pascal was himself only bruised, he saw the episode as a warning directly from God. That night he experienced a Christian conversion– light flooded his room; he recognized Jesus,– and changed the course of his work, favoring Christian philosophy over the scientific work that had occupied him until then. For the rest of his life Pascal carried around a piece of parchment sewn into his coat–a parchment inscribed with ecstatic phrases: “Fire. God of Abraham, God of Isaac, God of Jacob, not of the philosophers and the scholars…” and concluded by quoting Psalm 119:16: “I will not forget thy word. Amen.”