If not “logophilia”…
… which of course means “love of words,” then what does one call “love of logos”?
Whatever, James I. Bowie, Ph.D., of Northern Arizona University’s department of sociology, has it. As Imprint reports, He has just launched Emblemetric, a website that discusses his research into the trends in logos. From its About page: “Emblemetric reports on trends in logo design, using quantitative analysis of data from the United States Patent and Trademark Office.”
Consider, for example, his consideration of verdant varieties…
“Leaf” logos filed for trademark registration in 2011
One of the most prominent trends in logo design in recent years has been the proliferation of leaves as design elements. As companies have attempted to adopt images that reflect our society’s increasing concern for the environment, the leaf has become visual shorthand for eco-friendliness.
Percentage of new logos containing leaves
Read the rest of Bowie’s analysis– “Dying Leaves?“– and poke around Emblemetric.
Then, take the opportunity presented on Flickr by est_default to consider how the commercial world would look if every logo was rendered in the courier typeface.
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As we burnish our brands, we might recall that it was on this date in 1982 that “Mr. Las Vegas,” Wayne Newton, attended a White House Dinner honoring Indian Prime Minister Indira Gandhi. When asked as he entered why he had been included on the guest list, The Midnight Idol responded, “I’m an American Indian. I guess that’s a connection.”
