(Roughly) Daily

Back in 2004, David Burns, Matias Viegener, and Austin Young coined the term ‘Public Fruit’ and began mapping fruit trees growing on or over public property in Los Angeles.  Their collaboration has expanded to include serialized public art projects and site-specific installations and happenings in cities around the world– always working with fruit as a material or medium.

Fallen Fruit’s visual work includes an ongoing series of narrative photographs, wallpapers, everyday objects and video works that explore the social and political implications of our relationship to fruit and world around us. Recent curatorial projects reindex the social and historical complexities of museums and archives by re-installing permanent collections through syntactical relationships of fruit as subject.

See the world through the lens of fruit at Fallen Fuit.  (And find your own palette at Falling Fruit‘s interactive map of urban fruit trees.)

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As we ask ourselves if we dare to eat a peach, we might recall that it was on this date in 1887 that the Horlick brothers first sold “malted milk” to the public.  In 1873, James and William Horlick had formed a company to manufacture their own brand of infant food; ten years later, they earned a patent for a new formula enhanced with dried milk.  The company originally marketed its new product as “Diastoid”;  but, looking for a broader market, trademarked the name “malted milk” in 1887.  Just after the turn of the century, Horlick’s malted became popular as a provision for North and South Pole expeditions by Robert Peary, Roald Amundsen, Ejnar Mikkelsen, Ernest de Koven Leffingwell, and Robert Falcon Scott– and profited mightily from the attendant publicity.  Still, competition (Ovaltine, et al.) flooded into the market; eventually Horlick’s sold out to Beecham (now part of GlaxoSmithKline).

Polar explorer Ernest deKoven Leffingwell posing with crates of Horlick’s Malted Milk

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