(Roughly) Daily

In 1908, architect Ernest Flagg completed the Singer Building in Lower Manhattan, a Beaux-Arts showstopper made for the Singer sewing machine company. From a wide base, a slender 27-story tower rose, topped by a mansard roof and a delicate lantern spire.

Every inch dripped with sumptuous detail inside and out; vaulted roofs, marble columns with bronze trim, window mullions with spiral fluting. The lobby was said to have a “celestial radiance.” A book was written just about its construction. For a year, it was the tallest building in the world at 612 feet, and a celebrated landmark for decades after that.

But not for too much longer. Despite its great height, the pencil-thin tower lacked office space. In the 1960s the company sold its ornate headquarters; demolition proceeded in 1967. It’s the tallest building to ever be peacefully demolished.   

By any account, it’s a fantastical tale: Once the tallest building in the world and a New York icon, knocked down in just a handful of decades.  

For some, it’s too fantastical to believe … or perhaps not fantastical enough. A dedicated group of YouTubers and Reddit posters see the Singer Building and countless other discarded pre-modern beauties and extant Beaux-Arts landmarks as artifacts of a globe-spanning civilization called the Tartarian Empire, which was somehow erased from the history books. Adherents of this theory believe these buildings to be the keys to a hidden past, clandestinely obscured by malevolent actors.

Who? Why? To what possible end? As in many other, more high-profile conspiracy theories, this baroque fantasy doesn’t offer much in the way of practical considerations, logic or evidence. But it’s grounded in some real anxieties, pointing toward the changes wrought by the modern world in general and modern architecture specifically — and rejecting both. 

Everything we know about the history of architecture (and the world) is wrong? Zach Mortice (@zachmortice) takes us “Inside the ‘Tartarian Empire,’ the QAnon of Architecture.”

* Zbigniew Brzezinski

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As we contemplate cabals, we might send ultra-modern birthday greetings to Michael Hopkins; he was born on this date in 1935. An architect, Sir Michael was (with his partner Norman Foster and with Richard Rogers, Terry Farrell and Nicholas Grimshaw) one of the leading figures in the introduction of high-tech architecture into Britain… and thus, presumably part of the conspiracy the Tartarians tout.

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