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Posts Tagged ‘Cohen Van Balen

“A laborer over the course of an 8-hour day can sustain an average output of 75 watts”*…


In 75 Watt, a new project by London-based studio Cohen Van Balen, workers on a nondescript Far East assembly line are shown assembling an existential MacGuffin of a gadget: a nonsensical object that does absolutely nothing. But that is not to say it is purposeless; as Tuur Van Balen explains, “the only function of the object being built is to choreograph its own assembly.  All of its dimensions, components, and materials are designed to create specific movements when they are put together.”

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Read more about this exercise in industrial design as choreography at “A Gadget Designed To Make Assembly Line Workers Dance.”

* Marks’ Standard Handbook for Mechanical Engineers


As we tip our hats to Terpsichore, we might recall that it was on this date in 1973 that Roger English of La Jolla, California stopped dancing the Twist after a record 102 hours and 39 minutes.



Written by (Roughly) Daily

July 16, 2013 at 1:01 am

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