(Roughly) Daily

Posts Tagged ‘ads

85% confusion and 15% commission*…

Advertising is about selling desire, dreams.  But compared to the dreams that animate the creators of advertising, well…

More glimpses into the fantasies of the Marketing-Industrial Complex at Things Real People Don’t Say About Advertising.

* “Advertising is 85% confusion and 15% commission.”  – Fred Allen

As we console ourselves with Thomas Jefferson’s observation that “the most truthful part of a newspaper is the advertisements,” we might recall that it was on this date in 1985 that Playboy, a periodical valued by its loyal male readership for its enriching articles and informative advertisements, announced an end to the stapling of “centerfold” spreads.

1985 issues, unfettered by staples (source)

 

Written by (Roughly) Daily

January 16, 2011 at 1:01 am

Fun with Advertising!…

With the perspective of passing time often comes the desire to re-write the past.  Now, as the “Twisted Adverts” Flickr pool demonstrates, one can.

Bobster855 has created and collected dozens of goodies like this re-purposed lawn mower advertisement:

Or this Aunt Jemima spread:

See them all here.

Then, readers who are disposed to do a little revisionist mashing themselves should turn to the hundreds of specimens at The Vintage Ad Browser.  Consider, for example, what one could do with:

Procter & Gamble Co.’s Drene Shampoo (1937)

As we take steps to “control the dialogue,” we might recall that it was on this date in 1952 that NBC TV format pioneer Sylvester L. “Pat” Weaver premiered The Today Show— and introduced the U.S. (and the world, as it turned out) to morning “news.”  Hosts over the years have included John Chancellor, Hugh Downs, Florence Henderson, Barbara Walters, Tom Brokaw, Bryant Gumbel, Jane Pauley, Matt Lauer, and Katie Couric. In 1953, the show also featured a chimpanzee named J. Fred Muggs, who co-hosted with Dave Garroway.  (Weaver also pioneered other important formats– including The Tonight Show–  but is probably better known these days as the father of Signorey Weaver.)

Daughter and Father