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Flatulence humor goes back to the first known joke, recorded by ancient Sumerians. Since then, it’s lingered for thousands of years, wafting from Medieval illuminated devotionals to Shakespeare’s plays. So naturally, employees of JEM Rubber Company in Toronto, known for making tire repair patches, were delighted when they figured out how to turn its scrap rubber into literal windbags around 1930. They approached Soren Sorensen “Sam” Adams—whose S.S. Adams Company was responsible for giving the world Sneezing Powder and the Joy Buzzer—but the cushion that blows a loud raspberry was just a bridge too far.

“They came to Adams because he was a big producer of novelties, hoping to sell it to him as a product to distribute in the U.S.,” says novelties collector Mardi Timm. “But he was so incensed about the indelicacy of the joke that he refused it.”

Undeterred, the representatives of JEM took their fart joke to Alfred Johnson Smith, whose popular Johnson Smith & Co. catalog was a Bible for mischief makers, offering novelties, magic tricks, and popular pranks like trick cigarette cases and squirting flowers. “Mr. Smith looked at it and said, ‘What a great gag!’ and put it in his catalog,” Mardi explains…

This is the world of Stan and Mardi Timm. Perusing their collection of products sold by Johnson Smith and other novelty firms is an experience akin to Pee-Wee Herman’s gleeful romp through Mario’s Magic Shop, trying out squirting mustard bottles and buying trick gum… the Timms’ vast collection of roughly 1,800 artifacts, focused on items from the Johnson Smith catalogs from the early 20th century and beyond, is more than juvenile pranks—it includes cheap toys and quirky but practical inventions like flashlights, twirling spaghetti forks, and electric tie presses, as well as guides promising to teach valuable skills like detective work or jiu-jitsu.

“Novelties are so much more than goofy, silly things,” Mardi says. “Everything that comes on to the marketplace starts out as a novelty. They’re things that are not common, things that make you say, ‘Wow, I’ve never seen one of those before!’ or ‘What is that thing?’”

The collection documents U.S. (and UK) popular culture from the mid-1910s through today…

More– much more– at “Fun Delivered: World’s Foremost Experts on Whoopee Cushions and Silly Putty Tell All.”

* Boy’s Life

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As we ponder pranks, we might recall that it was on this date in 1993 that Doogie Howser, M.D. ended it’s fourth and final season.  Created by Stephen Bochco and David E. Kelley (both rather better known for police, legal, and medical procedural dramas like Hill Street Blues, NYPD Blue, Chicago Hope, and Boston Legal), the series featured Neil Patrick Harris as the youngest doctor in America (“can’t buy beer… [but] can prescribe drugs”)… with a best friend– “Vinnie Delpino”– who was pretty surely a customer of Johnson Smith.

Doogie and Vinnie

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