“The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made”*…
For a few blessed days, Lura Cafe was the hottest new restaurant in Providence. The bright, cozy farm-to-table joint hid in plain sight next to a downtown parking lot, steps away from the Rhode Island Convention Center. Lura would be a refuge for diners in the know, serving modern takes on cafe classics—all local, all organic, all certified GMO-free. It was upscale and casual, timeless and avant-garde. It had a vaguely Nordic air of refinement.
It announced itself—as all similarly accoutred restaurants must—with a social media blitz, featuring sans serif lettering, sunny high-angle shots of brunch dishes, even a breathless write-up in the New York Times.
It was also totally fake…
Read more about the art project (“lura” a Swedish word for “fool, trick, deceive, lure, cheat, befool”) that aimed to deflate “the elitist subculture of foodies” at “The Hippest Cafe in Providence Was Totally Fake.”
* Groucho Marx (among others)
As we muse over the menu, we might pause to recall that today is National Vinegar Day– a moment to celebrate a fermented liquid consisting mainly of acetic acid (CH3COOH) and water that is used as a condiment, a preservative, a balm, a wart treatment, an herbicide, a cleaner, and a brass polish.