“You shouldn’t have to have money to have a luxury fragrance”*…
Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.
― Patrick Süskind
Demeter Fragrance Library Introduces Pizza: a scent with notes of “tomato sauce, creamy mozzarella, a touch of oregano – perfectly balanced for the adventurous.”
To judge from the feedback, it pleases…
* Lady Gaga
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As we wear our hearts on our sleeves… and our wrists and behind our ears, we might recall that it was on this date in 1931 that Alka-Seltzer was introduced to the market. During a flu outbreak in 1928, Hub Beardsley, the president of The Dr. Miles Medicine Company (later, Miles Laboratories), had visited a local newspaper in Elkhart, Indiana, and learned from the editor, Tom Keene, that the staff seemed to be resistant to the illness. Keene explained that at the first sign of illness, he treated staff members with a combination of aspirin and baking soda. Beardsley asked his chief chemist, Maurice Treneer, to develop an effervescent tablet with aspirin (a pain reliever) and sodium bicarbonate (an antacid) as the main ingredients; the resulting tablet hit the market with an advertising blitz that has not abated to this day.
