Anti-social media…
Long-time readers will know of your correspondent’s high regard for the Yes Men. So it’ll be no surprise that he’s also a fan of their on-line cousin, Jon Morter.
Morter, who holds down a day job as a “legitimate” social media consultant, is the anonymous presence behind Condescending Corporate Brand Page, on which he skewers the wrong-headed things that corporations do in their attempts to turn social media into advertising. In England he’s best known as the guy who waged a Facebook campaign to make a (classic, but hardly seasonal) Rage Against the Machine tune from 1992 the #1 Christmas single of 2009–and raised more than $100,000 for charity in the process. (Though the that fact that he won Pret A Manger’s 25th anniversary search for a new breakfast sandwich with a well-timed one-word recipe–“bacon”– runs a close second.)
Read a fascinating interview with “the king of the social media pranksters” at CoCreate…
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As we recheck our privacy settings, we might recall that it was on this date in 1988 that Frank Drebin (first) foiled an attempt to assassinate Queen Elizabeth II– Naked Gun premiered.
