(Roughly) Daily

That’s perhaps especially true of cultural organizations. As Ian Leslie explains, while rock bands are known for drink, drugs, and dust-ups, they have something to teach us: beyond the debauchery lie four models for how to run a business…

… The notion that bands should make music for the love of it was always romantic and now seems positively quaint. Rock groups are mini-corporations (some of them not so mini). Bands such as Coldplay or Kings of Leon operate sophisticated corporate machines that are responsible for multiple revenue streams; at a recent conference, Metallica’s drummer spoke about the importance of using the right customer-engagement software. Yet the music machine ultimately depends on a small group of talented individuals working closely together to create something magical. Once members of a group decide that they can’t stand to be in the same room as each other, the magic stops and the money dries up.

If rock groups are businesses, businesses are getting more like rock bands. Workplaces are far more informal than they used to be, with less emphasis on protocol, rank and authority. Many firms try to cultivate the creativity that can come from close collaboration. Employers attempt to engineer personal chemistry, hiring coaches to fine-tune team dynamics and sending staff on team-building exercises. Employees are encouraged to share lunch, play table tennis and generally hang out. As the founder of Hubble, a London office-space company, put it, “We hope that our team will become friends first, and colleagues second.”…

Successful startups have to make a difficult transition from being a gang of friends working on a cool idea to being managers of a complex enterprise with multiple stakeholders. It’s a problem familiar to rock groups, which can go quickly from being local heroes to global brands, and from being responsible only for themselves to having hundreds of people rely on them for income. In both cases, people who made choices by instinct and on their own terms acquire new, often onerous responsibilities with barely any preparation. Staff who were hired because they were friends or family have their limitations exposed under pressure, and the original gang can have its solidarity tested to destruction. A study from Harvard Business School found that 65% of startups fail because of “co-founder conflict”. For every Coldplay, there are thousands of talented bands now forgotten because they never survived contact with success.

The history of rock groups can be viewed as a vast experimental laboratory for studying the core problems of any business: how to make a group of talented people add up to more than the sum of its parts. And, once you’ve done that, how to keep the band together…

The Beatles, Tom Petty and the Heartbreakers, REM, and the Rolling Stones– four bands, four models for business success: “A rocker’s guide to management,” from @mrianleslie in @1843mag.

* Mary Douglas

###

As we learn from the loudest, we might recall that it was on this date in 1968 that The Beatles (one of the four cases discussed in the piece linked above) performed “Hey Jude,” the #1 song in both the U.S. and the U.K. at the time, on the television show Frost on Sunday on BBC-TV.