(Roughly) Daily

The Power of Perspective (Mature-ish Content Alert)

It cost £14,000 to create, but clearly no-one at the trendy London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

OGC vertical
The logo as it was meant to be seen; see (way) below for the 90º rotation

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement.”

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

According to insiders, the graphic was already proudly etched on mousepads and pens before it was unveiled for employees, who spotted the clanger within seconds.

Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organization that’s looking to have a firm grip [sic… if not indeed sick] on Government spend.”

The whole sad tale at: http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html

(And for a collection of other design boners, click the link labeled “In pictures: Disastrous logo designs”)

As we reach for a fresh sheet of paper, we might might note the irony that today is the birthday of both Soren Kierkegaard (1813), the Danish philosopher who was a fierce critic of Hegelianism, and of Karl Marx (1818), the Prussian philosopher (and “father of Communism”), who was one of Hegel’s strongest– and most concretely active– supporters. Thesis… anithesis…

Feliz Cinco de Mayo!

Cinco de Mayo

The logo, on it’s side:
OGC, rotated

Written by (Roughly) Daily

May 5, 2008 at 12:28 pm

Posted in Uncategorized

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