(Roughly) Daily

“Humanize your talk, and speak to be understood”*…



Personification is weird…yet entirely natural. It’s the odd practice of pretending things are people. When we personify, we apply human attributes to inanimate objects, to nature, to animals, or to abstract concepts, sometimes complete with dramatic stories about their social roles, emotions and intentions. We can observe this linguistically through features like unexpected pronoun use or certain animate verbs and adjectives that are usually only applied to people. A common example is how ships and other vessels traditionally have a feminine gender in English (even if the ship happens to be a “man-of-war“)… There’s a strange empathy in words like “she is alone” applied to an object that can’t possibly have a sense of loneliness. This isn’t the artifice of poetry, but everyday language. On the face of it, the concept of personification seems pretty crazy, the stuff of fantasy and magical thinking…

You might think, like many a respectable scientist, that it has no place in our earth logic, because not only is it not real, it is objectively false (and therefore unscientific), since inanimate objects do not have feelings or intentions (and if animals do, we can’t possibly know for sure). Yet personification is not only wildly popular in language use (even if we don’t always notice it), it’s a fascinating psychological phenomenon that reveals a lot about social cognition and how we might understand the world…

How the way we talk about the things around us both shapes and reflects our understanding of the world: “Personification Is Your Friend: The Language of Inanimate Objects.”

* Moliere


As we muse on anthropomorphic metaphor and meaning, we might recall that today’s a relative-ly good day for it, as it was on this date in 1900 that German physicist Max Planck presented and published his study of the effect of radiation on a “black-body” substance (introducing what we’ve come to know as the Planck Postulate), and the quantum theory of modern physics– and for that matter, Twentieth Century modernity– were born.

Planck study demonstrated that in certain situations energy exhibits the characteristics of physical matter– something unthinkable at the time– and suggested that energy exists in discrete packets, which he called “quanta”… thus laying the foundation on which he, Einstein, Bohr, Schrodinger, Dirac, and others built our modern understanding.

220px-Max_Planck_1933Max Planck


Written by LW

December 14, 2018 at 1:01 am

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