(Roughly) Daily

85% confusion and 15% commission*…

Advertising is about selling desire, dreams.  But compared to the dreams that animate the creators of advertising, well…

More glimpses into the fantasies of the Marketing-Industrial Complex at Things Real People Don’t Say About Advertising.

* “Advertising is 85% confusion and 15% commission.”  – Fred Allen

As we console ourselves with Thomas Jefferson’s observation that “the most truthful part of a newspaper is the advertisements,” we might recall that it was on this date in 1985 that Playboy, a periodical valued by its loyal male readership for its enriching articles and informative advertisements, announced an end to the stapling of “centerfold” spreads.

1985 issues, unfettered by staples (source)

 

Written by LW

January 16, 2011 at 1:01 am

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