I see…
“27 Visualizations and Infographics to Understand the Financial Crisis” (including a few that will be recognizable to readers of these missives or of Scenarios and Strategy)…
As we begin to get it, we might spare a consoling thought for that pioneer of guerilla marketing Honore de Balzac, who, on this date in 1842, opened his play Les Ressources de Quinola to an empty house… Hoping to create “buzz” for the play, Balzac (the poster boy of over-achievers, who worked 14-16 hour shifts, propelled by a reported 50 cups of coffee a day) had started, then encouraged, the rumor that tickets were sold out. Unfortunately for him, his fans took the news at face value and stayed home.
