Posts Tagged ‘psychographics’
“I was halfway across America, at the dividing line between the East of my youth and the West of my future”*…
Jason Rentfrow and his team at the University of Cambridge analyzed a total of 1.5 million online surveys to create a psychographic survey of the U.S. The results, published in the latest issue of the Journal of Personality and Social Psychology, cluster traits together, with the darker colored areas indicating higher correlation… and reveal three distinct regions: “Friendly & Conventional” (blue), which extends across the Midwest into the South; “Relaxed & Creative” (green), made up mostly of Western states; and “Temperamental & Uninhibited” (orange), which takes in the Northeast, plus Texas.
Read more in the American Psychological Association’s announcement of the work and at CoExist.
* Jack Kerouac, On the Road
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As we self-diagnose, we might spare a thought for Thomas Phillip “Tip” O’Neill, Jr.; he died on this date in 1994. Elected to the Massachusetts State House of Representatives in 1936 (at age 24), he rose to become that body’s first Democratic Speaker in 1949, a post he held until he was elected to the U.S. Congress in 1952. In 1977, at the same time that Jimmy Carter became President, O’Neill became Speaker of the House. He retired in 1987, making him the only Speaker to serve for five complete consecutive Congresses, and the second longest-serving Speaker in U.S. history (after Sam Rayburn).
It was, of course, O’Neill who famously reminded us that “All politics is local.”
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