Posts Tagged ‘Condé Montrose Nast’
German composer Michael Petermann has assembled an orchestra (from vintage appliances purchased on eBay) to perform “Blödes Orchester” (Stupid Orchestra), a “symphonic piece for home appliance,” now appearing at the Museum für Kunst und Gewerbe in Hamburg.
[TotH to the ever-extraordinary Laughing Squid]
As we ask the blender to tone down the vibrato, we might wish a stylish happy birthday to publishing pioneer Condé Montrose Nast; he was born on this date in 1873. After serving as Advertising Director at Colliers, then a brief stint in book publishing, Nast bought a small New York society magazine called Vogue– which he proceeded to turn into the nation’s, then the world’s leading fashion magazine. While other periodical publishers simply sought higher and higher circulation, Nast introduced the “lifestyle” title, targeted to a group of readers by income level or common interest. By the time of his death, his stable of monthlies also included House & Garden, British, French, and Argentine editions of Vogue, Jardins des Modes, (the original) Vanity Fair, and Glamour; subsequently, the group added such resonant lifestyle books as Gourmet, New Yorker, and Wired.
Condé Nast (source)