Posts Tagged ‘Coca-Cola’
Bio-hazard! Economic turmoil! Mass emigration!… How a tiny insect caused mass migration, the great French wine blight, and almost rid the world of wine forever….
[TotH to 10 Zen Monkeys]
Special bonus: “What does ancient wine taste like?”
As we own up to oenophilia, we might recall that it was on this date in 1886 that Coca Cola was concocted in an Atlanta, Georgia backyard as a “brain tonic” that could cure hangovers, stomach aches and headaches. The original formula included caffeine and five ounces of coca leaf (from which cocaine is derived) per gallon. The creator, pharmacist John Pemberton, took his syrup a few doors down to Jacobs’ Pharmacy, where he mixed it with carbonated water and shared it with customers. The pharmacy began marketing it on May 8 as a patent medicine for 5¢ a glass. It spread first through the other Jacobs outlets in Atlanta, and then around the world.
“The valuable tonic and nerve stimulant properties of the coca plant and cola nuts . . .”
– John Pemberton
More words of warning at Oddee…
As we say hello and goodbye to the Bard, we might recall that it was on this date in 1985 that the Coca Cola Company introduced New Coke– a reformulation of the storied soft drink that was an epic fail… that is, until the old formula was reintroduced months later and sales rose to all-time highs, leading some to speculate that New Coke wasn’t a terrible marketing blunder, but a devilishly-clever marketing ploy…
“smoother, uh, uh, rounder yet, uh, yet bolder… a more harmonious flavor” – Roberto Goizueta, Coca Cola President (source)
On AndaBien, web designer Steve Rose pursues his extra-vocational enthusiasms… among them, evolution.
His Evolution Timeline is a marvelous evocation of the sheer temporal scale of our antecedents.
— From first life-forms to homo sapiens
* The background indicates inches and feet.
* 1/20th in. = roughly 100 thousand years. (108,000)
* 1 inch = about 2 million years. (2,160,000)
* 1 foot = about 26 million years. (25,920,000)
* The whole page is about 135 feet wide, almost half a football field, representing 3.5 billion years. (3,500,000,000)
The very beginning of the timeline (and of life on Earth)
So, be prepared to scroll… and scroll and scroll and scroll… And to learn. (By way of reinforcing one’s sense the extraordinary sweep of it all, readers might also appreciate Rose’s “Evolution, The Movie.”)
As we struggle with the recent revisions to the tree of life and the suggestion that humans are more closely related to fungus than to plants, we might recall that it was on this date in 1886 that Coca-Cola was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta, Georgia. It was formulated by pharmacist John Stith Pemberton, who mixed it in a 30-gallon brass kettle hung over a backyard fire. Pemberton’s recipe, which survived in use until 1905, was marketed as a “brain and nerve tonic,” and contained extracts of cocaine and (caffeine-rich) kola nut. The name, using two C’s from its ingredients, was suggested by his bookkeeper Frank Robinson, whose excellent penmanship provided the famous scripted “Coca-Cola” logo.