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“Recognizing the need is the primary condition for design”*…

 

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Although not anyone can be a designer, everyone who wants to can learn the elements of visual design: contrast, transparency, hierarchy, randomness, and so on. In fact, it doesn’t even take all that long. Just watch this 50-second video.

Animated by Toronto-based art director and motion designer Matt Greenwood, this video walks you through 24 of the most important visual design principles, ranging from rhythm to texture to color. It won’t teach you everything you need to know to be a designer, but it’s a good start…

More at “24 Of Design’s Most Important Principles, Animated.”

* Charles Eames

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As we seek elegance in all, we might recall that it was on this date in 1847 that Richard M. Hoe patented the rotary printing press.  Hoe had invented the press a couple of years earlier and improved it before submission. His creation greatly increased the speed of printing, as it involved rolling a cylinder over stationary plates of inked type, using the cylinder to make an impression on paper– thus eliminating the need to make impressions from pressing type plates, which were heavy and difficult to maneuver.  In 1871, Hoe added the ability to print to continuous rolls of paper, creating the “web press” that revolutionized newspaper and magazine printing.  His first customer was Horace Greeley’s New York Tribune.

Hoe’s Hoe “web perfecting press,” with continuous feed

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Written by LW

July 24, 2014 at 1:01 am

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