The Journal of Unintended Connotations, Canadian Edition…
To be perfectly blunt about it, The Beaver was an impediment on the Internet. People were literally writing us and saying, ‘We can’t get your e-newsletter because it’s being spam-filtered out, can you change the title of the heading?’ … There were some really unfortunate but practical reasons why The Beaver couldn’t be the universal brand. That’s the factor why it was a deterrent — particularly amongst women and people under the age of 45. Unfortunately, sometimes words take on an identity that wasn’t intended in 1920, when it was all about the fur trade.
— Deborah Morrison, president of Canada’s National History Society, explains why The Beaver, Canada’s second-oldest history magazine has decided to change its name to the more straightforward Canada’s History. (TotH to GMSV)
As we listen for naughty echoes, we might rejoice that it was on this date in 1605 that El Ingenioso Hidalgo Don Quijote de la Mancha ( or The Ingenious Hidalgo Don Quixote of La Mancha– aka Don Quixote), the masterwork of Miguel de Cervantes (and of the Spanish Golden Age) was first published.